Data mining application: Spend Analytics
A data analytics application for classification and clustering of customers spending patterns. The application uses structured or unstructured data, internal or external, to provide scalable analytics designed to help AMEX data scientists and marketing professionals to quickly scale their ability to personalize interactions with their customers, discover unusual spending patterns, design ad-hoc campaigns, and special promotional offers.
F+A services included: UX research / Product Design, UI prototyping + design.
amex + opera solutions