F+A

I am an interdisciplinary experience designer, design executive, and strategist working at the intersection of design and emerging technologies. My UX and UI practices allowed me to collect a wide variety of experiences, working creatively across GUI and NUI modalities and their usage patterns. F+A is the boutique studio where some of these experiences have flourished.

Over the years I had the opportunity to work across a range of industry segments and business disciplines, addressing different user types/targets and their cultures. I have built, led, and managed, onsite and remote, multi-disciplinary design teams of different sizes, to define the User Experience strategy and UI Design of products and services across a variety of platforms and devices.
Lately, my focus has been around UI widgets and intelligent interfaces—interfaces smart enough to predict user behaviors and provide contextual functions in return. My MIT-based studies on how AI can help drive smarter user interactions have further solidified this research by applying artificial intelligence and machine learning to design new interaction models and patterns that play an intermediate role between technology and users—empowering users to complete their tasks in a more contextual, efficient, tangible, and timely manner.
  • NDA
  • As much as it would be nice to keep this site updated, the reality is that most projects are under NDA agreements which makes it harder to showcase work with the right balance of accessibility and formality.
  • FOCUS
  • Data-informed Experience Strategy
  • Innovation Management
  • Design Leadership
  • Design Systems
  • Design Operations
  • Styling & Versioning
  • Widgets Frameworks
  • Rapid Prototyping & Patterns Validation Testing
  • Front-end Frameworks
  • Branded User-centric Experiences
  • Orchestrated customer journeys
  • Adaptive User Interfaces (AI/ML)
  • Customer Experience Transformation
  • Organizational Leadership
  • Product Innovation
  • CLIENTS LIST
  • Precor
  • Amazon
  • Global Healthy Living Foundation
  • American Express
  • BECU
  • Jones PR/Wallop!
  • CancerCare
  • Toshiba Medical
  • PictureIQ
  • Horizon
  • Microsoft
  • Adobe
  • Rignite
  • Sandata Technologies
  • Contact Solutions
  • Ecodomus
  • Heartland Payment Systems
  • i3Analytics/Temis
  • Thunderhead
  • 4thPass/Motorola
  • Trivantis
  • H&R Block
  • HP
  • Iomega
  • Palm
  • Sega
  • Picaboo
  • Olympus
  • Logitech
  • Sony
  • Kodak
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